Old Navy partnered with Sai Di Silva and her kids to celebrate the spring break collection. I led the conceptualization and execution of the digital video. The vision centered around Sai and kids on a trip to Miami Beach and Pharrell’s Good Time Hotel. Using match cuts and seeing catwalks wherever they went, we spotlighted Old Navy’s effortless spring styles. The multi-platform strategy reached across digital and traditional channels, our strategic partnerships amplified our message of style empowerment.