OLD NAVY HOLIDAY
Concepting the entire holiday season for Old Navy meant creating an overarching campaign that can celebrate and season while still feeling fresh with each new drop. “Holiday Me” came out of the idea of multiplicity - we all contain multitudes and the season is the perfect time for expressing all of our sides.
Shot by Philip Messman.
CREATIVE LEADERSHIP, OMNI CHANNEL STRATEGY, CROSS FUNCTIONAL PARTNERSHIP, CREATIVE CONCEPT, CREATIVE PRODUCTION & BRIEF, ON SET DIRECTION
WHERE IT WAS FEATURED:
Oldnavy.com and social channels
THE BRANDING
THE BRIEFLaunch with a Times Square billboard and expand through a dynamic two-month outdoor campaign, featuring weekly refreshes of new collections across diverse locations. A showcase of scale, innovation, and evolving style.
THE RESULTS
THE SOCIAL
THE RESULTS
THE SOCIAL
THE RESULTS
THE SOCIAL
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