ONCE MORE ‘94
As Creative Director for Old Navy’s "Once More '94" marketing campaign, I led the creative direction for a multi-channel strategy that brought the brand’s 1990s nostalgia to life. The campaign spanned digital, social, in-store, and out-of-home media, blending a nostalgic aesthetic with contemporary relevance to engage both millennials and Gen Z. A key highlight was the creation of a limited-edition '90s-inspired zine, immersing consumers in the era’s cultural vibe while reinforcing Old Navy’s essence and connecting with a new generation of fans.
Shot by Zoey Grossman. Video animation by Molly Dickson.
CREATIVE LEADERSHIP, OMNI CHANNEL STRATEGY, CROSS FUNCTIONAL PARTNERSHIP, CREATIVE CONCEPT, CREATIVE PRODUCTION & BRIEF, ON SET DIRECTION, EDITING AND POST
WHERE IT WAS FEATURED:
Oldnavy.com and social channels, wild posting, news outlets, magazine publications
THE TV ADTHE BRIEFLaunch with a Times Square billboard and expand through a dynamic two-month outdoor campaign, featuring weekly refreshes of new collections across diverse locations. A showcase of scale, innovation, and evolving style.
THE BRANDING
THE lookbook
THE WEB
THE SOCIAL
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