The Low Down
I AM A CREATIVE DIRECTOR AND ON-SET ART DIRECTOR WORKING IN FASHION, BEAUTY, LIFESTYLE AND INTERIORS.
The Newness
Old Navy
Back-to-School: Funnovation Lab
Old Navy’s Back-to-School “Funnovation Lab” — the brand’s best-selling BTS campaign, putting Gen Alpha in charge through a bold 360° creative ecosystem.
Concept, video direction, onset art direction, editing, music selection
More To See
Old Navy Holiday
Concepting the entire holiday season for Old Navy meant creating an overarching campaign that can celebrate and season while still feeling fresh with each new drop. “Holiday Me” came out of the idea of multiplicity - we all contain multitudes and the season is the perfect time for expressing all of our sides.
Old Navy Summer
Old Navy 23 Summer. Shot in gorgeous La Paz, as creative director for the season I worked to craft a concept that felt expansive and embraced all of the magic of a sun-soaked summer.
concept, art direction, storyboarding, editing
